AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Kenya: Q2 2025 Insights
Explore the latest trends in downloads and active users for the top beauty retail apps on iOS in Kenya during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the beauty retail sector on iOS in Kenya showcased varied performance across top applications, as revealed by Sensor Tower data.
娜拉美妆 experienced fluctuating download numbers, beginning the quarter with around 163 downloads in mid-April, followed by a decline towards the end of June.
Korean Skincare EU maintained a low download trend with occasional spikes, such as 28 downloads in mid-June.
Nykaa – Makeup/Beauty Shopping saw a steady increase in weekly active users, from 135 in early April to a stable 135 by the end of June. Downloads showed minor fluctuations, peaking at 17 in early April.
StyleKorean recorded moderate download activity, with a peak of 12 downloads early in the quarter and 10 by the end.
Finally, ريف | REEF had a sporadic download pattern, peaking at 13 downloads in early April and declining thereafter.
For more insights and detailed analysis, visit Sensor Tower.
